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Studio City 3D Hoarding
Commercial
We’ve taken the main lobby of Studio City Macau and turned it into a vibrant hangout spot. Over time, we rolled out three awesome 3D hoarding installations that really capture the brand’s spirit while making the space feel alive and inviting. Different from our usual art-tech, audio-visual approach, we wanted to achieve the main purpose of enhancing traffic flow and the brand image, redefining traditional hoarding.
PURPOSE
The goal here? To flip the script on boring construction hoarding! Instead of just blocking things off, we created designs that not only look great but also keep people moving and curious. It’s all about making sure guests feel engaged and excited about what’s happening around them. Located at the main lobby and passageways, the visitors would never guess it was to conceal ongoing construction.
CREATING THE EXPERIENCE
As you wander through the lobby, you’ll find each 3D hoarding has its own surprises. They’re not just there to look pretty; they invite you to interact and explore. It’s like a little adventure that makes your visit memorable, turning a simple walk into something fun and engaging. Every few steps, there is something intriguing that makes you want to stop and take photos and enjoy the moment.
CONCLUSION
In short, the Studio City 3D Hoarding project is about creativity and connection. We’ve transformed a construction area into a lively space, aligning with the hotel branding and campaigns - that draws you in and keeps you entertained. It promotes congregation and directs traffic around the integrated resort, while providing a memorable experience.
Explore more
Eternal Lotus 25,
Realism Playground,
Interactive City Scanning.
